Denver Broncos wide receiver Demaryius Thomas will be showing off a new pair of headphones as he gets hyped up for the biggest game of his career. Thomas has signed an agreement to invest in headphones manufacturer Muzik mere days prior to playing in Super Bowl 50 versus the Carolina Panthers.
Since its founding in August 2012, Muzik has raised roughly $18 million, with an April 2015 funding round of $7.29 million by way of debt financing. After years of development, Muzik is finally preparing to launch its social media connected headphones, which provides bluetooth capacity, the ability for users to tweet their songs and finger gesturing technology to easily change volume or switch tracks. Its first product also has a look and feel similar to the iconic Beats headphones model.
“Music has always played a major role in my life and staying connected with my family, friends and fans from around the world is what gives me the strength and confidence to be the best I can be,” said Thomas. “What Jason Hardi and the Muzik team have created is game-changing and completely amplifies that experience for me. I’m thrilled to be an investor in the company and honored to part of the Muzik family.”
The announcement of a strategic partnership with Thomas comes in close proximity to Muzik announcing a similar arrangement with Twitter, which marketed Twitter’s TWTR +1.45% first investment in hardware. It additionally is made as Muzik makes itself ready to launch a new set of headphones in May 2016.
According to Founder & CEO Jason Hardi, Muzik has a number of other corporate and individual investors, but is not going to discuss specifics at this time. Hardi, who splits his time between Los Angeles and Miami, added that Muzik’s partners represent some of the world’s leading companies and individuals spanning sports, music, entertainment and technology.
“Demaryius identified an opportunity with Muzik and we’re very fortunate to have him involved. He was initially introduced through a mutual friend, and was able to experience the product first-hand, see what we are doing, and the potential here,” said Hardi when describing how the Demaryius Thomas deal came about.
The company’s new Convertible headphones, integrated with technology powered by Twitter, will include a one-touch social sharing option from any music service, Shazam-like software that identifies song title and artist with the touch of a button and bluetooth connectivity with extended range. Another product, called the Sport, is scheduled to be launched later this year with similar technology, but in a smaller form and for ease of use while on the go or working out.