Muzik LLC, maker of “smart” headphones, said Los Angeles Clippers basketball star Chris Paul has become a strategic investor in the company.
Muzik, which last month gained Twitter as a backer, didn’t disclose terms of the agreement but said Paul will play an influential role as an active investor and advisor in the company. In addition, the company said he will be an integral part of Muzik’s first product launch, Muzik Convertible, due out in spring.
“For me, music plays a role in all aspects of my life, whether I’m preparing for a game or spending time with my family,” Paul said in a statement. “Once I experienced Muzik’s headphones and saw how much they enhance your whole experience, I knew it was a company I wanted to be a part of. This is more than a partnership, I’ve seen what Muzik has in development and I’m fully invested in the future of the brand.”
Miami Beach, Fla.-based Muzik, founded in 2012 by product designer and CEO Jason Hardi, has raised more than $18 million in funding. Its investors include the Denver Broncos’ Demaryius Thomas and in January, social media network Twitter chose the company as its first hardware investment.
“I’m excited to welcome Chris to the Muzik family and work together to create game changing products” said Hardi. “It means so much to me that Chris believes in the Muzik team and our vision. It’s an honor to have Chris involved as we gear up for our official launch this spring.”
The company’s Muzik Convertible wireless headphones, set to compete with high-end brands such as Apple’s Beats, will cost $299 and includes features such as as long-range Bluetooth connection and high-def sound with total noise isolation. It also gives users the ability to control and choose songs by swiping on the ear cup and lets them share music to social networks.